In one of my first jobs, my boss told me something I have always remembered and taken to heart during my career: A knowledgeable salesperson can provide an education and guide you in making a wise purchasing decision.

When you’re in the market to buy something, it pays to connect with a salesperson that listens to you to understand exactly what you are looking for. You want someone who has invested time to truly know about the products he or she sells. You want the person to realize that making you happy is the key to avoiding returns and to building a business based on referrals from happy customers.

If you walk into a store and don’t feel confident that the salesperson has your best interests at heart, ask for someone else or take your business elsewhere. I read recently that April is National Training Month, so I thought it is a good time to give a shout-out to the more than 2,000 bedding and upholstered furniture sales reps throughout the U.S. that have taken our CertiPUR-US® Certificate of Knowledge online training course.

I want to applaud the companies that sell products containing certified foam that are encouraging their sales teams to get smart about certified foam. This allows them to explain how a foam becomes certified—and adhere to our rules about what you can (and cannot) say about certified foam. These rules are in place to be sure that no one misrepresents the CertiPUR-US program, which is administered by a nonprofit organization.

Everything there is to know about the program is on our website—including the complete Technical Guidelines that provide all the criteria for certifying a foam to meet our rigorous standards. A good salesperson can answer your questions and tell you all about certified foam!



By |2023-12-09T14:35:14-05:00April 6, 2018|