Use the Correct Name: CertiPUR-US®
Note that the CertiPUR-US program should never be referred to as just “CertiPUR,” since the latter is the European program from which CertiPUR-US was adapted and is a separate and distinct program. In addition, the CertiPUR-US name must never be used on its own. In text and in print form, the CertiPUR-US must always be used as as adjective modifying an appropriate noun. In copy, some examples of correct use would be CertiPUR-US logo, CertiPUR-US guidelines, CertiPUR-US certification, or CertiPUR-US program.
Make Correct Claims
Be sure it is clear that the foam is certified—not the mattress, upholstered furniture, product line, or company. Avoid positioning the CertiPUR-US logo or language in any way that implies an endorsement and/or relationship between the CertiPUR-US and any other claim.
Flame retardant claims: Do not claim or imply that certification means there are no flame retardants (FRs) in the product. If you would like a list of the specific FRs that are prohibited in certified foams, you can find them in the Technical Guidelines or in our FAQs section.
When making claims in connection with the CertiPUR-US®program…
*Avoid using these or other similar unqualified environmental benefit claims which may be prohibited by the Federal Trade Commission Green Guides, a publication designed to help marketers avoid making environmental claims that may mislead consumers.
All ads, brochures, signage, sales sheets, web pages, marketing materials, news releases, or any other promotional materials that use the CertiPUR-US logo/name MUST be preapproved before you print, publish or post anything. Email all requests to firstname.lastname@example.org. Turnaround is quick—usually less than two business days.
Please share this video with your staff so they understand the rules of the program, too.