Use the Correct Spelling and Punctuation: CertiPUR-US®
Note that the CertiPUR-US program should never be referred to as just “CertiPUR,” since the latter a separate program based in Europe.
Be sure it is clear that the foam is certified—not the mattress, upholstered furniture, product line, or company. Avoid positioning the CertiPUR-US logo or language in any way that implies an endorsement and/or relationship between the CertiPUR-US and any other claim.
When making claims in connection with the CertiPUR-US® program…
*Avoid using these or other similar unqualified environmental benefit claims which may be prohibited by the Federal Trade Commission Green Guides, a publication designed to help marketers avoid making environmental claims that may mislead consumers.
All ads, brochures, signage, sales sheets, web pages, marketing materials, news releases, or any other promotional materials that use the CertiPUR-US logo or name MUST be preapproved before you print, publish or post anything. Email all requests to email@example.com. Turnaround is quick—usually less than three business days.