Program Rules

Program Rules

Get Registered

Even if your company buys certified foam, your company does not have permission to use the CertiPUR-US® name or logo unless it is officially registered (it’s free). Here’s how to register.

NEW: Registered companies are required to update their directory listings each year using Directory Listing Update Form C.

Know the Rules

Read, save and share the CertiPUR-US Program Terms of Use Manual (PDF) with your sales, customer service and marketing teams. For your convenience, here are the highlights:

CertiPUR-US Terms of Use

Use the Correct Spelling and Punctuation: CertiPUR-US®

Note that the CertiPUR-US program should never be referred to as just “CertiPUR,” since the latter a separate program based in Europe.

Be sure it is clear that the foam is certified—not the mattress, upholstered furniture, product line, or company. Avoid positioning the CertiPUR-US logo or language in any way that implies an endorsement and/or relationship between the CertiPUR-US and any other claim.

certipur-brand-diagram

When making claims in connection with the CertiPUR-US® program…

  • Screened for relevant chemicals, including flame retardants, that are classified as carcinogens, mutagens or reproductive toxins and are harmful to human health
  • Made without ozone depleters
  • Made without PBDEs
  • Made without mercury, lead and other heavy metals
  • Made without formaldehyde
  • Made without phthalates regulated by the U.S. Consumer Product Safety Commission
  • Low VOC (volatile organic compound) emissions for indoor air quality (less than 0.5 parts per million)
  • No chlorofluorocarbons (CFCs)
  • Durability-tested
  • Emissions-tested
  • Content-tested
  • Analyzed by independent, accredited testing laboratories
  • Meets CertiPUR-US® standards for content, emissions and durability, and are analyzed by independent, accredited testing laboratories
  • Biobased (only if foam is CertiPUR-US certified biobased)
  • Chemical-free
  • Made without chemicals
  • Eco-friendly*
  • Green*
  • Hypoallergenic
  • Made without flame retardants
  • No carcinogens
  • No flame retardants/free of FRs
  • Non-toxic
  • Recycled*
  • Renewable*
  • Safe
  • Sustainable*
  • Biobased (Exception: Foam is CertiPUR-US certified biobased)

*Avoid using these or other similar unqualified environmental benefit claims which may be prohibited by the Federal Trade Commission Green Guides, a publication designed to help marketers avoid making environmental claims that may mislead consumers.

Get Pre-Approval

All ads, brochures, signage, sales sheets, web pages, marketing materials, news releases, or any other promotional materials that use the CertiPUR-US logo or name MUST be preapproved before you print, publish or post anything. Email all requests to approvals@certipur.us. Turnaround is quick—usually less than three business days.

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