The Truth About Latex Foam in Mattresses

I field a lot of questions about mattress manufacturers’ and retailers' claims that their product is “all-natural” and “chemical-free.” Recently, a customer was confused about flexible polyurethane foam versus latex mattresses. “Is it true that latex is "chemical-free" and more "natural"? she asked. First, let me clarify that we only certify flexible polyurethane foam, which comprises the far greater share of the bedding market. We do not certify latex foam. However, some of our participating foam producers do produce latex, and there are mattresses sold today that are made with both flexible polyurethane foam and latex foam layers. So, we are not anti-latex -- just anti-misleading claims! It has become increasingly difficult for consumers to navigate through the labyrinth of sometimes inaccurate and exaggerated claims that can be a minefield when shopping for a new mattress. It is our policy to adhere to facts and to abide by the Federal Trade Commission Green Guides. These guides set guidelines for advertisers and were designed to prevent marketers from misleading consumers with hyperbolic and/or unsubstantiated claims. Among the claims we caution our participants not to use are terms like “chemical-free,” and “natural." Be wary of marketers that try to trick you [...]